Tourism Needs to Be Endowed with Soul of Culture

People's Daily Online, June 13,

 

Traveling the famous mountains and great waters, people may be touched by their beauty and remarkableness for some time but as time goes by, these impressions will fade.

 

To people who have visited Hunan, it is evocative that "a city became famous for a person; a spectacular place became famous for a travel notes and a spirit was handed down because of a poem." The ancient city of Fenghuang became famous owing to Shen Congwen, a Chinese writer.

  

Recently, Shangyu city, which is located on the south bank of Hangzhou and between Hangzhou and Ningbo, has figured out the unique cultural context and actively built the Shangyu core circle of culture and tourism, driving the development of "cultural tourism" forward. The practice has proved that many places must have their special conditions and advantages to make culture the soul of tourism and even the soul of development. The key is to activate the culture and make it the breath and blood of our times.