PATA to Hold 60th Anniversary Conference in Beijing
Travel industry leaders from the Asia Pacific region and beyond will meet at the Pacific Asia Travel Association's 60th Anniversary and Conference, which will be held in Beijing on April 9-12, 2011 at the China World Hotel.
Commenting on the meeting, David Scowsill, the president and CEO of the World Travel and Tourism Council congratulated PATA on reaching its 60th anniversary saying that in the 60-years since it was founded in Hawaii, PATA has helped to put the region on the global tourism map — not just as a destination but also as a rapidly growing source of tourism business for destinations around the world. With membership representing all sectors of the industry — from large corporations to SMEs in transport, hospitality and the travel trade, together with governments — Scowsill said that PATA has become a benchmark of success for public-private sector partnerships.?
Representing two of the world's BRIC nations and more than half of the "Next-Eleven", he said the Asia Pacific region is expected to take the lead in contributing to travel and tourism growth in the years ahead with a forecast growth of 4.3% per year over the coming decade. I look forward to continued close collaboration between our two organizations in the future. With the theme "Building Tourism: Past. Present. Progressive", the conference is the focal point of PATA's year-long campaign of 60th anniversary events and activities.
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