According to Yu Dingcheng, director of Yunnan Provincial Tourism Bureau, Yunnan, the most southwesterly province in China, received about 27,000 tourists from Thailand, making the Southeast Asian country the top tourist source country for Yunnan.

 

In recent years, the Yunnan provincial government has launched tourism sales campaigns specifically aimed at neighboring countries. The Xishuangbanna Dai Autonomous Prefecture is establishing tourism cooperation systems with Laos and Thailand, and has built tourism marketing centers in Thailand's Chiang Rai and Chiang Mai.