Travel Industry to Offer Culture-led Services
China Daily, August 29, 2012
China's travel industry has vowed to provide culture-led services during the recent annual China Service Development Forum in Tai'an, Shandong province.
Co-hosted by the China Travel Association, the Shandong Tourism Bureau and nine other organizations, the theme of this year's forum was "Culture leads service, and service creates culture." At the end of the forum, participating delegates jointly endorsed the Mount Taishan Declaration of China Service on the top of Mount Taishan.
According to the declaration, China is aiming to shift its image from "Made in China" to "China Service," which must be considered a national strategy to establish a new country brand. "The travel industry is the most suitable industry to create the 'China Service' brand," stated Du Jiang, deputy director of the National Tourism Bureau.
Recommended China Guide:
Next News: World Cities Bound for Beijing
About Our Company
China Travel Resources
What Our Customers Say
Thank you for your follow-up email. I must commend your team as well as our guide and driver for their excellent service and job done.
My young son felt at home with her, and she went out of her way to take care of him and entertain him during the trip. She was also very knowledgeab...
Read more testimonials...