Travel Industry to Offer Culture-led Services
China Daily, August 29, 2012
China's travel industry has vowed to provide culture-led services during the recent annual China Service Development Forum in Tai'an, Shandong province.
Co-hosted by the China Travel Association, the Shandong Tourism Bureau and nine other organizations, the theme of this year's forum was "Culture leads service, and service creates culture." At the end of the forum, participating delegates jointly endorsed the Mount Taishan Declaration of China Service on the top of Mount Taishan.
According to the declaration, China is aiming to shift its image from "Made in China" to "China Service," which must be considered a national strategy to establish a new country brand. "The travel industry is the most suitable industry to create the 'China Service' brand," stated Du Jiang, deputy director of the National Tourism Bureau.
Recommended China Guide:
Next News: World Cities Bound for Beijing
About Our Company
China Travel Resources
What Our Customers Say
Eden and I returned home to Canada yesterday. Just wanted to send you a huge thank-you for all your hard work organizing our China trip. It was a fabulous trip. All the great things you made we were able to see and do while we toured your country. If I hear of anyone heading to China I will recom...
Read more testimonials...