

The character is 福, fu, pronounced “foo”. It means fortune or luck,and it's a must in Spring Festival celebrations. Nowadays, "fu," literally meaning auspiciousness, blessing or happiness, usually appears as a cultural symbol to express people's wishes for the coming new year. Yet, in the past, the character mainly meant luck and fortune, which also represented the unanimous hope of the society.
The tradition of pasting the character "Fu" on walls, doors and doorposts has existed among the people for a long time. According to Menglianglu, a book recording the folk customs in the Song Dynasty (960-1127), people at that time had already been practicing the tradition.
In Chinese, saying Fu dao le means "luck or fortune has arrived". But the word "dao" can also imply to fall down or turn upside-down. So, literally turning the character 福, fu, upside-down is a play on words implying fortune has arrived.
You'll see the character, usually written in gold on a red background, hung on doors across the country by Chinese hoping for good fortune for the new year. The decorations are often left up all year so you may see it at any time. And why not? Everyone needs a little fortune heading their way.
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